Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. In the last two years alone, It has been downloaded nearly 100,000 times by professionals from 74 different countries, and has been referenced and linked to thousands of times by marketing websites, blogs and pieces of industry content marketing. And, this year’s might just be the best one yet.

While much of the foundation of search engine optimization has either stayed the same or has become further entrenched, much has also changed as the web has become more mobile, instantly accessible and aligned to new Internet-connected devices. So, we couldn’t pass up the opportunity to give this infographic its biggest overhaul ever, especially because 2019 marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements.

What is SEO?

This is an enormous topic, more than we can explain in a paragraph or two, but in basic terms, SEO or search engine optimization has to do with the adjustments you make on and off your website to rank higher on Google.

Most businesses have an online presence these days and they utilize SEO strategies to make it easier for potential customers to find them. A sporting goods store, for example, will use SEO to ensure that their website will appear on Google if someone searches for “running sneakers” or “batting helmets.”

It’s also important to understand that SEO is entirely organic. You may pay an agency to handle your SEO but you aren’t paying for the visibility. Instead, your ranking will improve on its own as you add more keywords, content, or links.

​

Factors That Influence SEO

SEO is not fixed. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company. No one knows exactly what it is, but through research and trial & error we’ve learned what factors influence SEO.

​

Keywords are the foundation of good SEO. We  use a Keyword Planner tool like our to find high-performing keywords in your industry or niche. These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides.

The content you post can influence your SEO depending on whether it incorporates the right keywords and is of high quality.

Links are one of the top-ranking factors. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Backlinks are like SEO gold.

​

Why SEO Is Important

SEO is the key to running a successful online business. Over 90% of all online searches are done on Google. People interested in goods or services will first Google search what is available.

It’s likely these potential customers will never see your site if it’s not ranking on the first or second page of results. Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates.

And don’t forget that your main competitors are already utilizing SEO to rank higher than you!

​

Generate a SEO Audit Report

Our SEO analyzer scans your site for over 50+ SEO signals to create a score for how optimized your website’s pages are.

Correct the SEO Errors That Are Hurting Your Rankings

This Website Audit Tool will guide you on how to optimize your page for a target keyword by observing page level and technical SEO factors like page speed, title and description tags, images (size, title, alt attributes), social sharing, internal and external links on the page, as well as a domain analysis.

Share Your SEO Site Audit with Others

Use the site audit for yourself. Or use the SEO audit tool to demonstrate improvements that can be made to your client site rankings based on the SEO errors it finds. Such as: broken links, 404 pages, canonical URLS, and HTTP status codes.

​

​